Hi, I’m Liz. I write thought leadership and executive ghostwriting for financial brands and the fintechs that sell to them.

Before I started writing, I spent years in corporate finance, working at State Street and KPMG. And way back when I was in college, I spent three years interning at a financial advisor firm. So I’ve been on both sides of the industry and know how the financial world actually operates.

For over a decade, my client roster has included brands across the financial services spectrum, including First Citizens Bank, Travelers, Thrivent, Protective Life, Western & Southern, Citizens Bank, Eastern Bank, Colonial Penn, Bankers Life, Capital One Auto, and AAA. I’ve also written for industry publications like The Financial Brand and American Express Business Intel.

I don’t need a crash course in the industry because I already understand what financial executives care about and the regulatory reality they live in.

Here’s what I’ve learned along the way. The best insights in most companies never make it into content. It’s trapped in a webinar, a slide deck, or the head of someone too busy to write it down.

So that’s the problem I solve. I talk to your experts and figure out what they actually know that no one else in your industry is saying. That’s the stuff that can be turned into something your brand can use to attract customers and build trust.

Sound interesting? Let’s talk.