Fintech and banking technology brands
Banks and credit unions
Wealth, retirement, and insurance brands
You sell to banks, credit unions, and wealth firms, and your buyers are interested in what your executives have to say before they talk to sales. I work with founders, CEOs, and marketing leads at fintech, payment, and wealthtech companies to get their thinking out in public. That means creating executive bylines for third-party sites, articles for blogs, and whitepapers or other reports that show a bank exec you understand how their business runs. Plus summaries and one-sheets your sales team can send after calls.
You have people who know lending, deposits, card programs, and small businesses better than anyone writing about it, and almost none of that expertise is being shared. I work with banks and credit unions to help change that. I’ve written extensively on these topics for The Financial Brand, so I know how these programs work and what your customers care about. You get bylines, educational articles, and refreshes that say something specific with a clear point of view.
Your content has to work for advisors, agents, plan participants, or consumers. And it has to get through compliance first. That’s usually where the most interesting insights get cut. I’ve spent a decade writing for brands like Thrivent, AAA, Colonial Penn, Bankers Life, Travelers, Protective Life, and Western & Southern, so I know how to create content that is actually helpful, with a point of view, and survives review. You get educational articles, executive bylines, and market commentary that gives readers a real answer and frames you as the expert.