Thought leadership and executive ghostwriting for financial brands

Everything I do starts with expertise that already exists.

Sometimes it's in someone's head, and a quick conversation gets it out. Sometimes it's buried in a webinar, a report, or a deck nobody has touched since launch week. And sometimes a topic is bigger than one person, so I go find the outside experts who can help tell the whole story.

  • Your executives and subject-matter experts have real points of view, but writing is not their job. I interview them by call, voice note, or email, find the strongest idea, and ghostwrite it into articles, executive bylines, and briefs in their voice. They review it, their name goes on it, and the expertise finally makes it out of their head and into the market.

  • You already have the material, whether that's a webinar, a report, a deck, or a draft nobody can fix. In most cases, the hard part is done. What's left is figuring out what it’s actually saying, who needs to hear it, and what it should become. I find the great idea and build the story around it.

  • When an issue needs more than one internal perspective, I research the topic, interview outside experts, and shape the evidence into an authoritative story readers can trust. This is the work I do under my own byline for The Financial Brand.

Ways to work together

Executive POV article

Let's chat

All I need is one focused conversation with your expert, and it becomes one publish-ready article in their voice, plus a one-pager with three or four follow-up angles pulled from the same interview. Those angles are the start of a content plan, and the Executive Expertise Engine is how they get written.

This is the right fit when you have a strong expert and one timely topic.

The Hidden Assets Sprint

This one is for the firm with a report, webinar, or deck full of genuinely good ideas that never made it past launch week. We start with one or two expert conversations plus the material you already have, and you get:

  • An executive article or point-of-view piece built around the strongest idea

  • One asset for the sales side, like a one-pager, an executive summary, or an advisor email

  • A set of shorter pieces pulled from the same source

  • An editorial brief your team can keep using after the project ends

One source of expertise turns into a handful of assets that actually reach your audience.

The Executive Expertise Engine

For financial brands that want a steady stream of thought leadership from their own executives. Each month, I interview your executives, find the point of view only they have, and turn it into articles, LinkedIn posts, and newsletters in their voice. Every piece adds to a content library you own.

  • A kick off call to learn more about your current strategy and POV

  • An hour or two a month of your executive’s time

  • A content review and 90 day plan to start

  • Executive interviews, with questions sent ahead and a voice pass on every draft

  • Reported pieces with outside experts and data, scheduled in your 90-day plan

  • First draft within 48 hours of the first interview

  • Drafts written with compliance review in mind

  • A content library you own, even if we stop working together

  • A monthly report on what we published and how it performed

See how it works.

Not sure which one fits? Tell me what you're working on, and I'll tell you what I'd do with it.